The Rocks Village Bizarre // 2009 – 2016
For many years, Sydney Harbour Foreshore Authority (SHFA) ran an evening music and market activation offering in The Rocks. However customer satisfaction and attendance at the event was waning and the activation did not represent the brand pillars for the precinct. Furthermore, the precinct had become stigmatised with a reputation for excessive drinking and antisocial behaviour, creating a precarious night time economy.
